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  3. Trade responses to restrictions on the marketing of unhealthy commodities
  4. Trade responses to restrictions on the marketing of unhealthy commodities
  5. Findings: retailer non-compliance
  6. Non-compliance in Southeast Asia
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Trade responses to restrictions on the marketing of unhealthy commodities
A rapid review of reactions of the producers and sellers of unhealthy food, alcohol, tobacco and e-cigarettes


Published
08 November 2022 (Latest release)
Type
Research
Author
Public Health Scotland

  • Alcohol
  • Diet and healthy weight
  • Smoking

Contents

  • Overview
  • Introduction
  • Method
    • Types of articles reviewed
    • Academic journal articles
    • Trade press articles
    • Synthesis and reporting
    • Included academic studies
    • Included trade press articles
  • Findings: support for retailers
    • Equipment to enable compliance and promotion
    • Incentives
    • Guidance
  • Findings: retailer non-compliance
    • Non-compliance in Southeast Asia
    • Non-compliance in Israel
    • Reasons for non-compliance
  • Findings: stock and pricing
    • Changing product lines
    • Discounting individual items
  • Findings: responses to product inclusion criteria
    • Using unrestricted products to promote restricted products
  • Findings: inconsistencies in restrictions
    • Benefits to retailers not affected by restrictions
    • Change in marketing focus
    • Learning from experience
  • Findings: healthier products
    • Changing the ingredients
    • Promoting healthier products
  • Findings: policy-making
    • Importance of trade responses
    • Responsive legislation
    • Understanding modern marketing
  • Discussion
    • Placement of products
    • Quantity discounting
    • Varied responses to restrictions
    • Limitations of review
    • Strengths of review
  • Considerations for policy-makers
    • Legislation
    • Other considerations
  • References
  • Appendix 1: HFSS products
  • Appendix 2: Tobacco and alcohol
  • Appendix 3: Media
    • UK-based industry publications
    • Search strategy
  • Glossary
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View a printable version of the whole publication

Last updated: 06 April 2026

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